Social Media Marketing: How to Promote Your Business - Part 1
So, you have your website... what next? It's time to get social. There are so many social media channels to choose from now like Facebook, Instagram, Twitter, LinkedIn, Tiktok and YouTube - to name just a few. These platforms allow you to market your business in a variety of formats. If your not sure where to start, then follow these instructions. We'll cover the basics of the top 4 platforms, as well as some tips for getting the most out of them. Let's get started! Facebook
First, you need to set up your Facebook business page. Facebook offer useful hints and tips along the way. But here are some absolute musts when it comes to starting your Facebook page. Create great imagery
Your page will benefit from a good cover image, profile picture and as you begin to post, images that are in line with your brand and website. Start with your Facebook cover image - this will display differently depending on the device you are using, but it should be at least 400 pixels wide and 150 pixels tall. You can also use video here, which helps you to show your customers exactly what you can do. Your profile picture can be anything you wish, but it's perfect for your logo and will make identifying your page easy for your customers. Bear in mind that the profile image will display in a circle. 
Write your 'about' description
This is an important section and requires some thought. Write a paragraph about your business that is informative and concise, so that your audience knows exactly who you are and what they will get when they follow your page. Select a username
Your username determines the URL and so it's vital that it relates to your business. Where possible your username should be short and memorable so that it's easy for your audience to interact with your page by tagging you. Set up an ad account
You can grow your page organically, but it's also a good idea to set up an ad account and run 'paid' campaigns to boost your page and your business. You can speak to a marketing company who will assist you with Facebook advertising, but if you want to have a go yourself, you can follow these instructions. Instagram
Add your profile picture
It's good practice to use your logo here, it's a great way to help your customers recognise you instantly on Instagram. Choose your name
When setting up your Instagram profile, make sure you choose a name that is related to your business. It should be your business name and/or a relatable keyword. This way, when potential customers are searching words or phrases that are related to your business - they have more chances of finding your profile. Write a bio
Your bio should tell your audience who you are and what you do - with a little added personality. You have just 150 characters to share this information, so use them wisely. You can include text, emojis and hashtags here. A good combination will really make your bio stand out. With an Instagram business page, you can also include your contact information (email, phone, address) and it's not included in your 150 character count. There's also space to include your website link here too. Link your Instagram page to your Facebook page
When you link your Facebook and Instagram pages, it makes it easier to manage them. You can run ads through Facebook that will display on your Instagram page. Content can also be posted to both simultaneously. To link the account together you should: - On your Instagram profile go to “Edit Profile”
- Click “Public Business Information” and select “Page”
- If you already have a Facebook page, click “Connect to an Existing Page”
- If you don't have a Facebook page, click “Create a new Facebook Page”
- Then choose the page you want to connect
Part 2, coming soon. Do you want to know more about how to use your website to the very best of its ability?
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