Ace Accounts
Accountancy with ahuman touch.
Meet the folks behind the numbers. We are Birmingham-based experts helping local businesses thrive, without the jargon.
Helping West Midlands businesses thrive, one spreadsheet at a time.
We believe accountancy shouldn't be scary or boring. Our goal is to empower small and medium businesses in Birmingham and beyond with clear, actionable financial advice delivered in plain English.
The Directors
Expertise you can trust, personalities you'll enjoy working with.
Sarah Jenkins, FCA
Managing Director
With over 20 years of experience in the financial sector, Sarah is an expert in tax planning for SMEs. She founded Ace Accounts with a vision to make top-tier financial advice accessible to local businesses. Her proactive approach has saved clients thousands in unnecessary tax liabilities.
When not crunching numbers, she's walking her Golden Retriever, Bailey, in Sutton Park or attempting to bake the perfect sourdough.
David Sharma, ACCA
Director & Audit Lead
David specializes in forensic accounting and audits. He brings a sharp eye for detail and a knack for spotting opportunities for growth within financial statements. He's passionate about helping tech startups and creative agencies scale sustainably.
A massive Aston Villa fan holding a season ticket since 2005. He's also a self-proclaimed coffee enthusiast always hunting for the best flat white in the Jewellery Quarter.
What We Stand For
It's not just about the math; it's about the mindset. Here is how we operate.
Plain English
We banish the jargon. You'll always understand your financial position without needing a dictionary.
Local Expertise
We know the West Midlands. We understand the local economy and opportunities for your business.
Proactive Advice
We don't just record history; we help you write the future. We spot issues before they become problems.
Fancy a coffee?
Let's discuss how we can help your business grow. We're based right in the heart of Birmingham. First consultation is on us!