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Choosing the right domain name for your website
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Choosing the right domain name for your website

Jon Williams·19 February 2022
When you're starting a small business, one of the first things you need to do is create a website. This gives customers a way to find out more about your company and what you have to offer. When choosing a domain name for your website, there are several factors to consider. In this blog post, we will discuss some of the most important things to keep in mind when making your decision.

Choose a domain name that's easy to remember

Your domain name should be something that people will remember, so keep it short and sweet! A domain name is easy for users to type when they are looking up information about your business. Include a keyword in the domain if possible, but don't try and add too many.

Keep your domain name short

The longer your domain name, the harder it is for people to remember it. Keep the domain name under 25 characters, if you can, and make sure that it's easy for users to type when they are looking up information about your business.

Try not to use numbers or hyphens

Avoid using numbers, hyphens or special characters in domain names as these add an extra detail to remember. Using numerals in your website can be confusing for people when they hear your website domain. They may type the word four instead of the numeral 4. Often, when hyphens are used, people forget and will type the domain without the dash. Keep it simple, use words only.

Consider using keywords

Using keywords in your domain name can help boost your SEO efforts. It is worth researching different domain names to see if there is a suitable one that matches your business and includes keywords. But don't be tempted to go longer or more complicated just to fit one in.

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Go branded

It may be difficult to get a domain name that will include a keyword, but even if it doesn't include one you can still use SEO techniques to help boost rankings. Domain names that are branded are easier for users to remember as they are associated with the business name they know and love.

Do you research

Before choosing your domain name, you should do your research. Find out if it's trademarked or copyrighted before you settle on it. When you choose a website with us, we will help you to find the perfect domain name for your business and at no extra cost - as we provide a domain within our website package.

Choose your domain name extension

The domain extension (.co.uk, .com, .net, .org etc) are the suffixes at the end of your web address. These can have different uses and one may work better for your business than another. The .com domain extension is the most popular, but it can be difficult to secure one. There are even geographic extensions or industry-specific extensions should you wish to select one. We won't charge you an extra fee for your domain name. We include a free .co.uk, .com, .net or .biz domain name with your website. With other domain extensions available if required. Are you thinking about getting a website for your small business? Or perhaps you are fed up with having to pay for minor changes on your website? Does your website just need a new look? Get started with us today! It’s as easy as 1,2,3. If you need help and assistance with a brand new website, then why not schedule a 1-2-1 chat with our Web Guy Jon? He can talk you through all the ways you can make your website work. We hope that you got value from our blog post to help with your business. If you are looking to create a new website or your current site need updating then contact our director of business development Gary on sales@thewebguys.co.uk to take your online presence to the next level. We can help you to create a top-quality website that you can use to sell your products or services – we will help you to get your website up and running and advise you on how to really make the most of your website >>> Get started today.
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