In part 1 of this blog, we discussed page speed, whether your website was mobile-friendly, your message, page speed and landing pages. We hope it gave you something to think about for the New Year? In today’s blog, we are talking about more of the things that can help you achieve the best possible website and attract those all-important customers. So let’s take a look… Brand Transparency
As a result of the pandemic, many more people are now using the internet and taking advantage of online shopping. But how do they know that your website is trustworthy? Your customer needs to know that you are genuine and you can use your website to help them trust you. Start by having an SSL certificate on your site so that your customers know you are secure. Then you need to show who you are, your values and ethics and what your business is all about. Link to your social media accounts so that people can research you. This has never been more important, especially as smaller, local shops aim to compete with some of the larger, more well-known brands. Calls to Action
If you want your customer to take certain steps on your website, then you must include a call to action. This could be anything from downloading an ebook to filling in a contact form. You need to make it as easy as possible for your customer to do what you want them to do. Use clear, concise language and place your call to action buttons in strategic positions on your website. Chatbots
Chatbots have been around for some time now and they provide assistance by answering your customer's questions when you are not available. They can provide a personalised experience on your website by allowing your customers to ask questions and receive a real answer that you have total control over. As your business grows, it can be difficult to manage incoming customers' questions - so a chatbot helps you to do this effectively. Accessibility
Just as there are accessibility issues for some people visiting physical shops, the internet can also have its own accessibility issues. In order to create an inclusive experience for all your potential customers, you need to ensure that your website is accessible to all. There are tools and plugins that you can use to enhance your website and create a smooth experience for all users. Storytelling
Whilst not everyone that visits your website will want to know all about your story, there are some who will. It is important to give your visitors the option to read about who you are and where your business came from. With the rise of local business searches on Google, it is clear that people are looking to support their local business owners, and what better way to attract them to buy from you than to tell them your story? https://youtu.be/z3E00HBjZa8
Dark Mode
Dark mode is becoming increasingly popular, with multiple benefits, including improved battery life and reducing the strain on your eyes. Dark mode is already being used by the likes of Google and Apple - so if you want to keep up with the trends, this is an option to consider. There we have it, some of the top things to consider for your small business website in 2022. If this seems like this might cause too much trouble with your existing website, why not treat your business to a new one? Get started today. We hope that you got value from our blog post to help with your business. If you are looking to create a new website or your current site need updating then contact our director of business development Gary on
sales@thewebguys.co.uk to take your online presence to the next level. If you need help and assistance with a brand new website, then why not
schedule a 1-2-1 chat with our Web Guy Jon? He can talk you through all the ways you can make your website work. We can help you to create a top-quality website that you can use to sell your products or services – we will help you to get your website up and running and advise you on how to really make the most of your website >>>
Get started today. 
