Customers Will Love You for Speeding Up Your Ecommerce Website - Part 2
In part 1, we discussed 4 things you can do to help speed up your e-commerce website so that your customers will not only love it but keep coming back to buy your products. In this post, we are going to take a look at even more tips that will help increase your conversion rates and keep those all-important customers happy! Reduce external HTTP requests
It is important to reduce the number of times a customer's browser has to make a HTTP request before it can load a web page. This is because each time the customer makes a HTTP request, their browser needs to wait for data from an external server. There are so many parts to a website; images, videos, as well as third-party tools and services such as Google Analytics. These requests can put a strain on your website's load time. You should check your external requests by looking at the number of requests on your site's homepage. You can do this by clicking in Chrome Developer Tools, then selecting the Network tab and sorting by request count. If there are any that just show up as 'other', these could be third-party services or plugins which you should check - then update or reduce them accordingly. Use a dedicated SMTP email service provider
Emails are crucial to the success of your e-commerce website. Your emails help you to deliver invoices, confirmation messages, and other important information to your customers. This is why it's so important that you choose the right email service provider for your business. 
Choosing a dedicated SMTP email service provider can reduce spam, deliver emails faster and more reliably, and help speed up your e-commerce website by reducing load times due to slow connections or unreliable servers on the internet. Optimise your WordPress Database
The longer you have had your website the more information will be stored on your database. This can lead to slower performance. You should optimise your WordPress Database by deleting any unnecessary posts or products, as well as clearing out old comments and spam messages from other people on the website. You will also want to check for plugins that are no longer used on your site which you may need to delete in order to keep things running smoothly. You can use a plugin such as WP Sweep, to assist you with clearing up your database. Use the best conversion rate optimisation tools
You can add dynamic elements to your online store to help you reduce abandonment. Choosing the right tools and plugins is important to your load time, so do your research before downloading these tools onto your website. You can choose optimisation plugins that do more than one job so that your site is not pulling information from different sources. Thus helping you to convert the customers but also, keeping your site running smoothly. 
So, there you have it. If you would like to know more about how to get started with an Ecommerce
website then please take a look at
www.thewebguys.co.uk or even book in a meeting directly with Brian to discuss how to get started using this link
https://thewebguys.zohobookings.eu/#/customer/brianlynggaard
