Social Media For Business - Which channels are you using?

Social media has become such a huge part of our lives. It is used for everything from staying in touch with friends and family to following your favourite brands and celebrities. The social media landscape has changed so much over the last decade and it continues to change as new social channels emerge. There are many social channels out there but what do they all do?

Facebook

Facebook is the social media giant. It is the largest social network in the world and has nearly three billion users! This makes it a great place to connect with your customers, readers or followers. Facebook offers you many opportunities for advertising including boosted posts, sponsored ads and product catalogues. Videos perform very well on Facebook, with the rise of live videos and stories. You can create your very own community with a Facebook group. The key is to produce quality content that will benefit your users.

Instagram

Instagram is a platform mainly used for sharing photos and videos with your audience. With the rise of influencer marketing, Instagram has seen a huge surge in the number of businesses advertising there. Instagram is a great place to engage with your audience. Sharing eye-catching images and videos with your followers, adding to your stories or even getting your business videos onto Instagram reels are all great ways to promote your business on Instagram. Not forgetting, engaging in conversation. Our new service can help your business to properly utilise Instagram.

LinkedIn

If you want to connect with professionals then LinkedIn is the social network for you! LinkedIn is a great place to connect with customers, clients or other business owners like you. LinkedIn offers ads, sponsored InMail and business pages, giving you plenty of ways to attract professionals to your website. With a personal profile, you can upgrade to take advantage of its premium features or sales navigator to target your ideal connections, to grow your business.

Twitter

Twitter is a social media platform best known for its short posts and hashtags. It can be a great place to connect with your customers but it is very fast-paced! With the restricted character limit, you will need to come up with catchy snippets about your business. In order to keep up, you should be posting around 3-5 posts per day.

TikTok

TikTok has seen a huge rise in the number of users in recent months, both personal and business accounts. TikTok's social media platform is a fun social channel that's great for influencer marketing. [embed]https://www.youtube.com/watch?v=xUXLF0wjxHw[/embed] TikTok is a platform for videos, the limit for these videos recently increased from 15 seconds to 60 seconds. TikTok offers business owners the opportunity to get creative on video as well as involve their team to create fun and engaging content.

Snapchat

Snapchat is another image-based platform and is best known for its stories feature which is a great way to engage your audience in an interactive way. Snapchat has been around for many years and it has seen many changes. Snapchat ads are now a popular way for businesses to reach their customers and encourage them to take action.

YouTube

YouTube has over 2 billion active monthly users, making it one of the top 3 social media platforms. YouTube is a great way for business owners to share informative videos and reach a large audience who are interested in specific topics. You can also take advantage of YouTube paid for campaigns to grow your channel and get your videos seen by a bigger audience.

Pinterest

Pinterest is a social channel mainly used for sharing images. It has over 400 million monthly active users which makes it a great social platform to connect with your target audience. Pinterest is a bit like a visual search engine, offering people new ideas and inspiration. So posting the right content is key.

Clubhouse

Clubhouse is a relatively new platform and according to its CEO, has 2 million weekly active users. Clubhouse is a social audio app and allows users to listen to a wide range of interesting and fascinating conversations. Social media channels are different for each business, but one thing is for sure, they can help you to boost the traffic to your website.