How to Create a Website

How to Create a Website that Serves Your Business: 5 Easy Tips

Customers are spending more money online than ever before, so if you have a business and you're not selling online - it's time to consider it. Your website is not only the online face of your company, it's also the perfect opportunity to sell your goods or services online. So, keep reading our blog and we'll give you 5 easy tips for creating a website that will serve your business well.

Choose a great design

Your website design should match your business goals as well as your persona. Think about the look and feel you want your website to have. Is it corporate or more creative? Is it modern or vintage? Simplistic or busy? What colours would you like to use? And what style of website would you like - parallax scrolling or single page website? These are all important questions and we can work with you to find the right design for your business.

Easy to navigate

You've found your 'look' now you need to ensure that you website is easy for your audience to use. Your website design should be easy to navigate. You want your customers to be able to find what they're looking for easily, without getting frustrated. So consider the user experience when putting your website together.

Choose your domain name

Your domain name (website address) adds credibility to your business. It should be unique but relate to your business so that your whole online presence is in line. It should also be memorable so that your audience can easily find you online. Try not to use numbers or hyphens as these can be easily forgotten when typing in the domain.

Optimise for SEO

You may have the best website design and content in the world, but if no one can find it then it's not going to do your business any good. Search Engine Optimisation (SEO) allows your business to rank better on Google, but let's just start with the basics.

• Add a meta description to your website - this is a short summary of your website that appears below the URL in searches.
• Use header tags - include H1, H2 and H3 tags in your content
• Research your keywords - these words are the ones your customers are searching for. Once you know these words you should add them throughout your content such as your headers, content and image alt text

For a simple solution to your SEO you can add a plugin on your website that will give you useful hints and tips.

Create all necessary pages

Map out all of the pages you want on your website, there are some standard pages that most websites should have including:

• Homepage
• About page
• Services/products page
• Contact page
• Privacy policy

You might also want to consider having a blog and a testimonial/case studies page. Ultimately, your website is unique to you and you may have ideas about other pages your website needs. We can help you with this, tell us what you want on your website and we will make that a reality. Now you have your website, it's time to promote your business online.

If you would like to know more about how to get started with an Ecommerce website then please take a look at www.thewebguys.co.uk or even book in a meeting directly with Brian to discuss how to get started using this link https://thewebguys.zohobookings.eu/#/customer/brianlynggaard