DIY Website Platforms: Why they could be doing your business more harm than good
We know that some DIY website platforms make it easier than ever to build yourself a website, BUT, is it working well for your business? Whilst we all have a basic understanding of websites and design, that doesn’t mean that we can all build a professional website for our business. A DIY website platform might seem like a great idea. After all, they are often easy to use, don’t require any coding knowledge and gives you the ability to create a website with your own two hands. However, there is such a thing as too much of a good thing—and if you don’t take the time to understand how to use these platforms properly, you could end up doing more harm than good and wasting your valuable time in the process. If you want the best of both worlds, explore our offering. A professional website built especially for you, with the ability to manage on edit it yourself.Mobile Optimisation is Key
Mobile optimisation is one of the most important aspects of web design—but it’s also one that DIYers can easily overlook. Sure, it takes an extra few steps to ensure that your page looks great on mobile devices, but it’s well worth it in the long run. If your site isn’t optimised for mobile (or even worse, if it looks horrible on mobile), then you can kiss those potential customers goodbye—they won't be sticking around for long!What’s in a name?
Quite a lot when it comes to your website. When using a DIY website platform, images are often overlooked and thrown onto the page without any thought given to how they should be named or how they might impact your Search Engine Optimisation (SEO). This can lead to image files with generic names like “IMG_1289.jpeg” that are not only difficult for search engines to identify but also hard for readers and potential customers to find as well. Before adding any images or videos to your website, you should take some time to name each image file something meaningful and relevant so that search engine bots can easily find them and include them in their indexing algorithms. In addition, make sure that each image has an appropriate ALT tag associated with it so that screen readers will be able to pick up on what they are seeing as well. But we can show you exactly how to do this in your support sessions with Jon after we have built your website.Small SEO Tactics Matter Too
When creating your website with a DIY platform, it’s easy to overlook some of the small things you can do to boost your SEO efforts. It helps to start with a solid platform where you can build on your strategy. With The Web Guys, we get your website off the ground, with all the right tactics in place and then you can take control and continue to build on your website (with our support along the way). Do you know where you should use header tags? How will your text fit in with your design and your SEO strategy? Well, don’t worry, we can do the heavy lifting when it comes to the design and layout of your website. By letting us build your website, we can ensure that the header tags are in the right place, accentuating the right words on every page.
Design
It’s all too easy to pack all of the space on your website with text, links or images, but this won’t help our business to look good. Think about how you would present a physical premises, you would leave some areas clear of any information or products, to give your customers a chance to take in what is there. The same can be done on your website, white space is an important part of your website, it helps break up sections of text so that readers can easily digest what they are seeing. But we can take care of the design for you when you choose us. We can advise at every stage to ensure you have a website you can be proud of at the end.
We think it’s important for business owners to be able to use their website and we understand why many people opt for DIY websites versus having a website built for you. However, with us, you don’t have to pay thousands for an expensive website design. You simply pay £34.99 + VAT per month for a professional, quality website that you will have full control over and the support to run it effectively. Avoid any costly mistakes during the design phase, let us take care of the website build and you can focus on what you do best, running your business. We hope that you got value from our blog post to help with your business. If you would like to know more about how to get started with an Ecommerce website then please take a look at www.thewebguys.co.uk or even book in a meeting directly with Brian to discuss how to get started using this link https://thewebguys.zohobookings.eu/#/customer/brianlynggaard