What does a construction company need on their website - Part 1
In our last blog we talked about WHY construction companies should have a website, this week we are talking about WHAT they should have on that website. It can be hard for construction company owners to understand why they need a website, after all, so much of their work comes from word of mouth. But, a website is an essential element for any business in the modern day. Your website can almost act as another employee, educating your audience, offering answers to questions but also marketing your business 24/7. It also helps show that you are a professional outfit that takes your work seriously. If you do one thing for your business this year, invest in a quality website for your construction company. Show work in progress
Having a website serves not only as a fantastic source of information for potential clients but also to showcase construction projects, both finished and in progress. Showcasing your finished work is great, but your customers want to see some of the process, the before and after. By displaying these images, you can highlight your portfolio with visual examples that speak volumes about your work ethic and experience. The possibilities that come with owning your own site are limitless. Your 'about us' page
It's all too easy to let your work speak for itself but in this day and age, people want to understand who they are working with. This is why an About Us page is vital on your website. About Us pages are usually the second visited pages on a website, so make it count. You can use this page to answer any questions that a potential client might have. When writing your About Us page, think about answering some of these questions: - How long have you been in the construction industry?
- How long you have been in business?
- Do you or your team have any qualifications in the industry?
- Do you have examples of your experience?
- What type of projects does your business take on?
- Do you/your business have any awards?
- What are some of your most interesting projects?
- Are there any details that set you a part from others - sustainability, materials, etc?
Services offered
The construction industry is vast and there are many services that can be offered, so it’s important to narrow this down on your website. Do you specialise in residential, commercial or industrial projects? Do you enjoy new build projects or prefer remodelling or renovation? The services you offer can be easily displayed on your website, this means that when people Google for certain services, your website has a chance to do its job. If done correctly, your services page can benefit your business in so many ways. One huge benefit is that your website has the potential to cut down the number of phone calls or inquiries you receive about services that you don't offer - saving you time and resources. You don’t have to overcomplicate your services page. Create a list of the services you offer, with a short caption for each one (this will help with your SEO efforts) and an image. Customers can visit your website and find out exactly what you do (and don't do) and they can make an informed decision about whether to contact you. TIP: Using descriptive words in your services content helps search engines like Google and Bing to understand exactly what you provide. But make sure you don't overdo it in an attempt to improve your rankings, your descriptions should make sense and be easy for your audience to digest. Keep an eye out for part 2 coming soon. We hope that you got value from our blog post to help with your business. If you are looking to create a new website or your current site needs updating then contact our director of business development Gary at
sales@thewebguys.co.uk to take your online presence to the next level. Do you want to know more about how to use your website to the very best of its ability?
Join us on Discord, where you can ask questions and talk to us and other business owners. Are you thinking about getting a website for your small business? Or perhaps you are fed up with having to pay for minor changes on your website? Does your website just need a new look? Get started with us today! It’s as easy as 1,2,3. If you need help and assistance with a brand new website, then why not
schedule a 1-2-1 chat with our Web Guy Jon? He can talk you through all the ways you can make your website work. We can help you to create a top-quality website that you can use to sell your products or services – we will help you to get your website up and running and advise you on how to really make the most of your website >>>
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